Buza ibhegi yetafile yephepha evumelana nokusingqongileyo
Njengenye yeentsapho ezine eziphambili zokupakishwa kokutya, ukupakishwa kwamaphepha kubonise umtsalane okhethekileyo kunye nexabiso kubathengi kunye nabavelisi ngenxa yokukhuselwa kwayo kokusingqongileyo kunye nokuphinda kusetyenziswe, kwaye iye yafana nokhuseleko, imfashini kunye nesimbo.Ngaphantsi kwembonakalo yeMeimeida, yeyiphi imisebenzi efihliweyo kwipakethe yephepha?Ikamva lokupakishwa kwephepha liza kukhokelela njani ekubeni ushishino lokutya lubonakale?Ukupakishwa kwamaphepha kutshintshe ishishini lokutya laseTshayina.Ngubani oza kutshintsha ngokulandelayo?Masihambe kunye kwihlabathi lokupakisha iphepha kunye.
1. Ukutya akunakuhlukaniswa nokupakishwa
Okokuqala, masenze i-hypothesis eguqukayo: kuya kuba njani ukutya ngaphandle kokupakishwa?Isiphumo sokugqibela siyacingeleka, ukutya okuninzi kufuneka kubole kwangaphambili, ukutya okuninzi kumoshwe, kwaye indawo yokugqibela yokubola kunye nokutya okumoshiweyo yindawo yokulahla inkunkuma.
Kwiminyaka edlulileyo, kukho iifowuni ezininzi zokunciphisa ukusetyenziswa kwepakethe kwimarike.Asichasananga nokunciphisa ukupakishwa kwenguqu, kodwa sicinga ukuba kufuneka sicinge ukusuka komnye umba wokupakisha-ukutya kunokuqinisekiswa kuphela ukuba kubhetele emva kokuba ukupakishwa kungawohloki okanye ubomi bayo beshelufu bandisiwe.Ukutya okuninzi kuyatyiwa endaweni yokuba kulahlwe njengenkunkuma.Ngokwezibalo ezivela kwimibutho yeZizwe eziManyeneyo echaphazelekayo, malunga ne-1.3 yezigidigidi zeetoni zokutya zichithwa kwihlabathi, elilingana nesinye kwisithathu semveliso iyonke, kwaye kusekho abantu abazizigidi ezingama-815 abangakwazi ukutya ukutya emhlabeni, kubalelwa kwi-11% yemveliso. abemi behlabathi, kunye nesixa sisonke sokutya esichithiweyo.Kwanele ukondla abantu abalambileyo.Ukupakishwa sesinye sezisombululo ezibalulekileyo nezisebenzayo ezinokunceda ukunciphisa inkunkuma yokutya.
2. Ixabiso lokupakishwa kokutya
Njengomphako wokutya-ukutya okupakishwayo yinxalenye yokutya.Ixabiso eliziswa kukupakishwa kokutya kwishishini lokutya libandakanya:
Ixabiso kubathengi: Ithiyori kaMaslow yahlula iimfuno zabathengi ngokweendidi ezintlanu: iimfuno zomzimba, iimfuno zokhuseleko, iimfuno zentlalo, iimfuno zentlonipho, kunye nokuzibona.Okubizwa ngokuba "ukutya izulu labantu", kwaye "ukutya kuqala", abantu kufuneka baphile kuqala-batye kwaye bahluthe;okwesibini, ukuhlala usempilweni-ukhuselekile kwaye ucocekile;yaye kwakhona ukuphila bhetele——Kunesondlo, kusentsha, kulula ukuthwala, izivamvo, nenkcubeko.Ngoko ke, eyona mfuno isisiseko yabathengi yokupakishwa kokutya, okanye elona xabiso lisisiseko lokupakishwa kokutya kubathengi, “kukhuseleko, ukuhlaziyeka, nokulungelwa.”
Ixabiso eliziswe kubavelisi:
1. Umboniso wexabiso lomfanekiso: Njengoko intetho isitsho, "umntu uhlala ebusweni, kwaye umthi uhlala ulusu".Ngaphambili, "igolide kunye nejade lingaphakathi", kodwa kuluntu lwanamhlanje, "igolide kunye nejeyidi zingaphandle."Ngokomthetho weDuPont, i-63% yabathengi bathenga ngokusekelwe ekupakishweni kwempahla.Ukutya okulungileyo kufuna ukupakishwa okulungileyo kunye nokutya okuphawulweyo, kwaye okona kubaluleke kakhulu, ukupakishwa kwegama.Njengomthwalo wokupakisha ophethe ukutya, umsebenzi wayo awukona nje ukusebenza njengesitya kunye nokukhusela ukutya, kodwa nokubonelela abathengi ngokulula, ukusetyenziswa lula, ukukhangisa, kunye nopapasho.Umboniso wexabiso lomfanekiso onje, isikhokelo, njl.
2. Ukunciphisa iindleko zokupakisha: Kubavelisi, izinto ezichaphazela iindleko zokupakisha ziquka iindleko zezinto ezikhethiweyo zokupakisha, ingqiqo yomthamo woyilo lokupakisha, ubuninzi bokusetyenziswa kwendawo yokupakisha, kunye neendleko zokuthutha ezichatshazelwa ngokuthe ngqo kubunzima bokupakisha.
3. Ukwandisa ixabiso elongezelelweyo lemveliso: Emva kokuba ukutya kupakishwe, kutsala abathengi abazimisele ukuthenga ngaphaya kwexabiso "lokutya + lokupakisha".Kulapho ixabiso elongezelelweyo lokupakisha lizisa ukutya.Ngokuqinisekileyo, inqanaba lexabiso elongezelelweyo lihambelana ngokusondeleyo nokukhethwa kwezinto zokupakisha, ukuyila ukupakisha, ukuyila ukuyila, kunye nobuchule bokuthengisa.
3. "Iintsapho ezine ezinkulu" zokuPakisha ukutya
Ngokwezibalo, izinto eziphambili zokupakisha ukutya kwiimarike ziyiphepha, iplastiki, isinyithi kunye neglasi, enokuthiwa "iintsapho ezine ezinkulu", apho ukupakishwa kwephepha ku-39%, kwaye kukho umkhwa wokukhula ngokukhawuleza.Izixhobo zokupakisha amaphepha okutya Ukwazi ukuba ngowokuqala "kwiiNtsapho ezine ezinkulu" kuthandwa ngabathengi kunye nabavelisi kwimarike, kubonisa ngokupheleleyo ixabiso lexabiso lokupakishwa kwephepha ekupakishweni kokutya.
Xa kuthelekiswa nokupakishwa kwentsimbi, ukupakishwa kwephepha kunomfanekiso ongcono weshelufu kunye nesiphumo sokubonisa ixabiso, kwaye ilula.
Ngokutsho kophando, kuthatha iminyaka emi-5 ubuncinci ukuba iibhokisi zeplastiki zesidlo sasemini emarikeni ziwohloke ngokupheleleyo emhlabeni, kwaye kuthatha iminyaka engama-470 ukuba ingxowa yeplastiki nganye ithobeke, kodwa ixesha eliphakathi lokuthotywa kwephepha lendalo kuphela. 3 ukuya ku-6 Ke ngoko, xa kuthelekiswa nokupakishwa kweplastiki, ukupakishwa kwephepha kukhuselekile, kunempilo, kwaye kulula ukuthotywa.
Okwesine, ikamva lokupakishwa kwamaphepha okutya
Ngaphambi kokuxoxa ngekamva lokupakishwa kwamaphepha okutya, ngawaphi “amanqaku eentlungu” eshishini lokutya langoku ekufuneka ahlalutywe?
Ngokombono wabathengi-ukukhathazeka: I-China, njengelizwe elikhulu lokutya, ibone imiba yokhuseleko lokutya rhoqo kwiminyaka, ibeka engozini impilo kunye nobomi babathengi.Ukuthembela koluntu kwiinkampani zokutya kuye kwancipha ngokuphindaphindiweyo, nto leyo ekhokelela ekuqhubekekeni kokuthengiswa kokutya.Ingxaki enkulu yokuthemba ukhuseleko.
Ngokwembono yomvelisi-ukukhathazeka: iinkxalabo malunga neengxaki zokutya ezikhalazwa ngabathengi kunye nokuvezwa ngamajelo eendaba;iinkxalabo malunga nokungafanelanga ngabasemagunyeni abalawulayo kunye nokuvalwa;iinkxalabo malunga nokungaqondwa kakuhle yimarike okanye ukwenziwa ngamahemuhemu ngabom ngabantu okhuphisana nabo kunye nemipu yobuxoki;iinkxalabo malunga nokuvela kwimarike Counterfeit kunye nokutya okuphantsi kuchaphazela umfanekiso brand njalo njalo.Ngenxa yokuba yonke inkxalabo yintlungu ebulalayo kunye nokulimala kwabavelisi bokutya.
Ke ngoko, kwixabiso lokupakishwa kokutya, kudityaniswe "namanqaku eentlungu" angoku kwishishini lokutya, iindlela ezizayo zokupakishwa kwamaphepha okutya ziquka:
Ø Ukukhusela okuluhlaza kunye nokusingqongileyo: "Ukupakisha okuluhlaza" kukwabizwa ngokuba "ukupakisha okuzinzileyo", ngamagama alula "kunokuphinda kusetyenziswe, kuguquguquke, kwaye kulula".Ukupakishwa kukwane "umjikelo wobomi".Sifumana imathiriyeli ekrwada kwindalo kwaye siyisebenzise ukupakisha iimveliso emva koyilo kunye nokulungiswa.Emva kokuba iimveliso zisetyenzisiwe, ukupakishwa kucutshungulwa.Ukupakishwa okuluhlaza kukunciphisa ukusetyenziswa kwezinto eziluhlaza kangangoko kunokwenzeka kule nkqubo, okanye kangangoko kunokwenzeka ukunciphisa umonakalo kwindalo obangelwa kukucubungula.Iindaba ezimnandi zezokuba amazwe amaninzi kunye nemimandla yehlabathi ithintela okanye ivala ukusetyenziswa kweemveliso zeplastiki ngeendlela ezahlukeneyo.Umkhwa "wokutshintsha iplastiki ngephepha" uya ucaca ngakumbi.“Bhengeza imfazwe”, abathengisi bangaphandle baseShanghai abangaphezu kwama-2,800, kuquka i-Ele.me kunye neMeituan, bazama “ngephepha endaweni yeplastiki”.Ngexesha apho wonke umntu ekhathalele imo engqongileyo, ukungabikho kolwazi lokusingqongileyo kwe-brand akuyi kushiya kuphela ingcamango "yokungaphenduli", kodwa ngokuqinisekileyo kuya kukhokelela ekulahlekelweni ngokuthe ngqo kwabathengi.Kunokuthiwa ukukhuselwa kokusingqongileyo kokupakishwa kwephepha akukona nje uxanduva lokuvelisa ukutya kunye noosomashishini bokupakisha ukutya, kodwa kunye neemvakalelo ezingaguqukiyo zabathengi.
Ø Ukhuseleko oluthe kratya: Ikamva lokhuseleko lokupakisha iphepha alifuni kuphela ukupakishwa kwamaphepha angeyotyhefu kwaye angenabungozi kunye nezixhobo zokupakisha amaphepha, kodwa likwafuna ukupakishwa kwephepha ukuphepha ukutya okungeyonyani kunye nomgangatho ophantsi, kunye nokwandisa ngakumbi ubomi beshelufu yokutya.Ukuphucula isalathiso sokhuseleko lokutya ngokwalo, ukusuka kukhuseleko lwemveliso ukuya kukhuseleko lomfanekiso we-brand.Kwiminyaka yakutshanje, ngokunyuka kwamajelo okuthenga kwi-intanethi, kuye kwakho amathuba amaninzi okutya okungeyonyani kunye nokutya okuphantsi.Ukutya okungeyonyani kunye nomgangatho ophantsi othengwe kwi-Intanethi yintlekele, ebeka emngciphekweni impilo kunye nokhuseleko lwabathengi, kunye nabavelisi beempawu., Kuba umfanekiso wophawu olwakhiwe kakuhle uya kusilela kube kanye.
Ø Ukupakishwa kokusebenza: Okwangoku, zonke iintlobo zokupakishwa kwephepha ziphuhla kwicala lokusebenza, kubandakanya ubungqina beoyile, ubungqina bokufuma, umqobo ophezulu, ukupakishwa okusebenzayo ... umgunyathi, njl. , Indlela yokudibanisa kunye nokupakishwa kwamaphepha emveli kwakhona yindlela yophuhliso yokupakisha iphepha kwixesha elizayo.Ukusebenza kokupakishwa kwephepha kuphunyezwa ikakhulu ngokuprinta kunye nokupakisha amakhonkco okanye izinto zokupakisha iphepha ngokwalo, kodwa ngokwembono yeendleko kunye nokusebenza kakuhle, kunokwethenjelwa ngakumbi ukunika imisebenzi yayo yobuqu ukusuka kumthombo wempahla yokupakisha iphepha.Umzekelo: Iphepha lokupakisha lokugquma ukutya, njengesixhobo soxinaniso selanga, liguqula amandla okukhanya abe ngamandla obushushu.Abantu badinga kuphela ukubeka ukutya okupakishwe kwiphepha lokugquma kwindawo ebekwe elangeni, kwaye kuya kubakho ubushushu obuqhubekayo ukukhusela iphepha.Ukutya kunomlinganiselo othile wobushushu kunye nencasa entsha, enika abantu ithuba lokutya.Omnye umzekelo: ukusebenzisa imifuno okanye isitashi njengeyona nto iphambili ekrwada, ukongeza ezinye izongezo zokutya, usebenzisa inkqubo efana nephepha, kunye nokuvelisa ukupakishwa okutyiwayo.
Xoxa-ngubani oza kutshintsha ngokulandelayo?
Imarike ye-12 yetriliyoni kushishino lokutya iyaqhubeka nokukhula.Zingaphi iinkampani zohlobo ezonwabileyo nezinexhala ngazo?Kukho amashishini amaninzi kunye neenkampani ezahlulwe ngokutya ukusuka phezulu ukuya kwisilingi.Kutheni bekwazi ukugqama?Ukhuphiswano lwexesha elizayo luya kuba lukhuphiswano lokudityaniswa kwezibonelelo kwikhonkco loshishino.Kwikhonkco lokupakisha, njani yonke imithombo yobutyebi enyukayo kunye nesezantsi ukusuka kwishishini lokutya lesiphelo, ukuxhasa iinkampani zokuprinta kunye nokupakisha kunye noyilo, kubaboneleli bezinto zokupakisha ukutya, ukusebenzisana kunye nokwabelana?Indlela yokwandisa iimfuno zabathengi bokugqibela kwizinto zokupakisha ukuze bafezekise?Mhlawumbi le yile nto thina, njengabasebenzi bonke kwikhonkco lokupakisha ukutya, kufuneka sicinge ngayo.
Ikamva lifikile kwaye lihambelana nendlela yophuhliso lokupakishwa kwamaphepha okutya.Okwangoku, iingxilimbela ezipakisha ulwelo lwamazwe ngamazwe, izigebenga ezipakishela ulwelo lwasekhaya, amashishini aziwayo kumazwe ngamazwe athengisa ukutya okukhawulezayo entshona, kunye neenkampani zasekhaya ezigqwesileyo zokupakisha amaphepha okutya ziphuhlise uthotho lokupakishwa kolwelo kunye neenkampani ezahlukeneyo zokupakisha ezisebenzayo.Ukupakishwa kwamaphepha okutya, ezi mveliso zokutya zasekhaya nezangaphandle kunye neenkampani zokupakisha zithatha ithuba lo mkhwa, zithatha inqanaba eliphezulu loxanduva lwentlalo ukuzisa abathengi ngakumbi ukhuseleko, ucoceko, ukhuseleko lokusingqongileyo, lula, isondlo, ubuhle…
Ukupakishwa kwamaphepha okutya-ukhetho lwamaxesha!Sombulula amathandabuzo kubathengi kwaye wabelane ngamaxhala kubavelisi!
Ixesha lokuposa: Nov-02-2021